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The tools and prototypes shared through Journey Labs are intended solely as experimental demonstrations to explore the potential of future technologies, including artificial intelligence (AI), automation, and digital service transformation. These tools are not production-ready and are not intended for public use, operational deployment, or decision-making purposes.
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How the Canada.ca Content Gap Analyzer Works

Overview

The Canada.ca Content Gap Analyzer is an advanced AI-powered platform that combines multiple AI engines (Google Gemini Pro and OpenAI GPT-4) to analyze "Finding a Job and Upskilling" content across Canada.ca websites. It provides comprehensive content gap analysis, user-centered question generation, and actionable insights for government content strategy.

Key Features:

  • Smart URL Presets: Pre-configured collections for Employment & Jobs (10 URLs), Training & Upskilling (8 URLs), and Newcomers Support (6 URLs)
  • Journey Labs Personas: Integration with AI-generated realistic Canadian personas for user-centered analysis
  • Google "People Also Ask" Integration: Discovers real user questions from Google search results
  • Open Canada Portal Integration: Analyzes government datasets to complement content findings
  • Multi-AI Analysis: Uses both Google Gemini Pro and OpenAI for comprehensive content evaluation
  • Real-time Processing: Live content extraction and analysis with progress tracking
  • Professional PDF Export: Publication-ready reports with charts and data visualizations

How It Works

1

Smart URL Configuration

Choose from pre-configured URL collections (Employment & Jobs, Training & Upskilling, Newcomers Support) or add custom Canada.ca URLs. Real-time validation ensures all URLs are accessible.

2

Persona Selection & Question Discovery

Select from Journey Labs AI personas or create custom personas. System discovers related questions from Google "People Also Ask" and generates targeted analysis questions.

3

Multi-Source Content Extraction

Automatically extracts content from all target URLs and integrates relevant Open Canada Portal datasets. Real-time progress tracking shows extraction status.

4

Multi-AI Gap Analysis

Google Gemini Pro and OpenAI GPT-4 analyze content against user questions, identifying gaps, strengths, and thematic messaging patterns with confidence scoring.

5

Comprehensive Reporting

Generates detailed reports with gap analysis, content strengths, Open Canada data insights, and professional PDF export with charts and visualizations.

Input Guidelines

Target Web Pages

Paste Canada.ca URLs (one per line)

Example:
canada.ca/en/services/jobs/
jobbank.gc.ca/
Core Topic

Main research theme for analysis

Example:
Finding a Job and Upskilling
Employment services for newcomers
Audience Personas

Target user groups (one per line)

Example:
Recent university graduates
Mid-career workers needing retraining
New immigrants seeking employment

Pro Tips

Use 3-5 URLs for comprehensive analysis
Include diverse page types (landing pages, service pages)
Be specific with your core topic for better results
Define 2-4 distinct user personas
Analysis typically takes 2-3 minutes

What You'll Get

Gap Analysis

Detailed breakdown of content gaps and coverage

Content Strengths

Topics that are well-covered in your content

Thematic Analysis

Messaging themes and content tone insights

Export Options

PDF reports, CSV data, and text summaries

Plain Language Assistant

Privacy Notice: This AI assistance is intended only to help develop public-facing content. Do not include personal or sensitive information. This tool is not intended for internal communications.