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The tools and prototypes shared through Journey Labs are intended solely as experimental demonstrations to explore the potential of future technologies, including artificial intelligence (AI), automation, and digital service transformation. These tools are not production-ready and are not intended for public use, operational deployment, or decision-making purposes.

Generating User Stories

Please wait while our AI analyzes the journey data and generates meaningful user stories based on identified pain points.

Journey Simulation

Navigating Retirement in Canada
2025-06-03

Simulation Results

100%
Success Rate
1080
Total Minutes
1
Pain Points
2
Departments
216
Min/Step

Journey Summary

Total Steps
5
Completed Steps
5
Total Time (min)
1080
Pain Points
1
Language Barriers
No
Digital Gaps
No

User Stories

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Seamless CPP Application Process

Impact: 5/5
Narrative

As I sat down to apply for my Canada Pension Plan (CPP) benefits, I was pleasantly surprised by how straightforward the process was. The website's layout was user-friendly, and the instructions were clear, allowing me to complete my application in just 30 minutes. I appreciated the availability of both online and in-person options, which provided flexibility.

Primary Pain Point

None

User Quotes
It's such a relief when a government service works smoothly like this. I felt confident that I had filled out everything correctly.

Navigational Challenges Across Services

Impact: 3/5
Narrative

Navigating through multiple government websites to apply for my retirement benefits was quite challenging. Each service, from CPP to GIS to Provincial Healthcare, had its own confusing navigation. I often found myself clicking through multiple pages to find the information I needed, which was frustrating and time-consuming.

Primary Pain Point

Confusing navigation across multiple government websites

User Quotes
I wish the navigation was more intuitive. It would save a lot of time if the information was easier to find.

Improving Accessibility Features

Impact: 4/5
Narrative

Even though I'm proficient with technology, I rely heavily on screen readers and high-contrast settings due to my visual impairment. Unfortunately, many of the government websites did not fully support these accessibility features, making it difficult to read and navigate through the content.

Primary Pain Point

Lack of full compatibility with assistive technologies

User Quotes
It's frustrating when I can't fully utilize the accessibility tools I rely on. Government websites should be more inclusive.

Streamlining Information Across Jurisdictions

Impact: 5/5
Narrative

I was confused about where to apply for my healthcare services after retirement. The information on federal and provincial websites was inconsistent, and I wasn't sure which level of government was responsible for what. It resulted in me having to re-enter the same information multiple times.

Primary Pain Point

Inconsistent information and need for repeated data entry

User Quotes
It would be so much easier if there was a unified system or clearer guidelines on who handles what.

Seamless CPP Application Process

Impact: 5/5
Narrative

Applying for my CPP benefits online was a surprisingly smooth experience. The website was intuitive, and I was able to navigate through the application process without any issues. The use of my screen reader was flawless, and I appreciated the clear instructions provided at each step.

Primary Pain Point

Efficient online service experience

User Quotes
I'm relieved that the CPP application was straightforward and accessible, allowing me to focus on what matters most—enjoying my retirement.

Navigating Confusing Healthcare Transitions

Impact: 4/5
Narrative

Transitioning to the provincial healthcare services was more challenging than I anticipated. I spent hours trying to figure out which benefits were available and how to switch my coverage. The lack of clear guidance and the need to repeatedly enter my personal information was frustrating.

Primary Pain Point

Confusing navigation and repetitive data entry

User Quotes
Why do I need to re-enter the same information over and over? It's exhausting, and it feels like I'm going in circles.

Improving Retirement Planning Tools

Impact: 3/5
Narrative

Using the retirement planning tools was not as helpful as I had hoped. The navigation was confusing, and I struggled to find relevant information on how to set realistic retirement goals. Better organization and clearer guidance would make these tools more beneficial.

Primary Pain Point

Confusing navigation in planning tools

User Quotes
It would be great if the planning tools were easier to navigate and offered more tailored advice based on my situation.

Accessibility Challenges with GIS Application

Impact: 4/5
Narrative

Applying for the GIS was challenging due to my visual impairment. The website lacked high-contrast options, and my screen reader struggled with some of the complex navigation. It made the process more time-consuming and frustrating than necessary.

Primary Pain Point

Lack of accessibility features

User Quotes
I wish the GIS application site was more accessible. It would make it so much easier for people like me who rely on assistive technologies.

Smooth Sailing with CPP Application

Impact: 2/5
Narrative

Applying for the Canada Pension Plan was surprisingly straightforward. Despite the confusing navigation, I managed to complete the application in just 30 minutes, thanks to my digital literacy. The process was clear once I figured out the structure of the website.

Primary Pain Point

Confusing website navigation

User Quotes
Once you get the hang of the site layout, the actual application is a breeze.

Navigating the Maze of Provincial Healthcare Services

Impact: 4/5
Narrative

Transitioning to provincial healthcare services was a test of patience. The website navigation was not user-friendly, leading me to spend over 16 hours trying to understand and ensure my healthcare coverage. It was unclear which services were available to me and which were under federal jurisdiction.

Primary Pain Point

Confusing navigation and unclear jurisdiction

User Quotes
I wasn't sure if I was looking at federal or provincial services, and it cost me a lot of time.

Opportunity for a Unified Retirement Portal

Impact: 3/5
Narrative

As I applied for various retirement benefits, I found myself entering the same information multiple times across different websites. A unified portal for all retirement benefits could streamline this process, saving time and reducing the risk of errors.

Primary Pain Point

Repetitive data entry across different services

User Quotes
Why can't there be one portal where I enter my information once and apply for all benefits?

Screen Reader Compatibility: A Constant Companion

Impact: 3/5
Narrative

Using assistive technologies like screen readers, I was able to access most services, though navigation issues still posed a challenge. High-contrast and larger text options were extremely helpful in reducing visual strain.

Primary Pain Point

Navigational challenges despite assistive technology

User Quotes
Thank goodness for screen readers and high-contrast modes; they make navigating these complex sites possible for me.

Smooth Sailing with CPP Benefits

Impact: 2/5
Narrative

I was pleasantly surprised by how straightforward my CPP application process was. Despite the initial confusing navigation, once I got the hang of it, the system guided me through each step efficiently. I appreciated the clear instructions and the ease of uploading necessary documents online.

Primary Pain Point

Initial confusing navigation, but overall a streamlined process

User Quotes
Once I understood the navigation, applying for CPP was a breeze!

Navigating the Maze of Federal and Provincial Healthcare

Impact: 4/5
Narrative

Transitioning my healthcare coverage was a real test of patience. The federal website had all the initial information, but linking to provincial services was cumbersome. I had to re-enter the same data multiple times, and the terminology differences just added to the confusion.

Primary Pain Point

Re-entering information and inconsistent terminology

User Quotes
It felt like I was going in circles, filling out the same forms for different jurisdictions.

Improving Accessibility for Visually Impaired Users

Impact: 5/5
Narrative

As someone with a visual impairment, I rely heavily on screen readers and high-contrast settings. Unfortunately, the GIS application website wasn't fully compatible with my screen reader, which made the process frustrating and time-consuming.

Primary Pain Point

Lack of full screen reader compatibility

User Quotes
I felt lost without my screen reader working properly. It was like trying to read a book with missing pages.

Streamlining Retirement Planning Tools

Impact: 3/5
Narrative

While using the Retirement Planning Tools, I noticed room for improvement in the navigation. A more intuitive layout would make it easier for users like me who want to efficiently plan our retirement without getting lost in the process.

Primary Pain Point

Confusing navigation in planning tools

User Quotes
The information is there, but getting to it feels like a treasure hunt.

Successfully Navigating the CPP Application

Impact: 3/5
Narrative

I was pleasantly surprised by how seamless the CPP application process was once I got past the initial navigation challenges. The online form was straightforward, and the instructions were clear. I appreciated the security features that ensured my personal data was protected, which gave me peace of mind during the process.

Primary Pain Point

Initial navigation issues

User Quotes
Once I figured out the navigation, the rest of the CPP application process was smooth and reassuring.

Streamlining Navigation for Accessibility

Impact: 4/5
Narrative

As someone with a visual impairment, I found the navigation of the retirement planning tools quite difficult. It took me longer than expected to find the information I needed, and I had to rely heavily on my screen reader. This experience made me realize how beneficial it would be for these sites to incorporate more accessible features like better contrast and larger text.

Primary Pain Point

Confusing navigation and lack of accessibility features

User Quotes
I wish these sites were designed with accessibility in mind from the start. It would have saved me so much time if the navigation was clearer.

Clarifying Jurisdictional Responsibilities

Impact: 5/5
Narrative

When transitioning from federal to provincial healthcare services, I encountered a lot of confusion about which government was responsible for what. I had to re-enter my information multiple times, and the terminology was different between the federal and provincial sites, which added to my confusion. It would be great if there was a centralized portal that could seamlessly handle these transitions.

Primary Pain Point

Inconsistent information and re-entry of data

User Quotes
I found it frustrating to keep inputting the same information. A unified system would make the transition so much easier.

Opportunity for Improved Retirement Planning Tools

Impact: 3/5
Narrative

The retirement planning tools had the potential to be very helpful, but the confusing navigation made it difficult to use effectively. If the site could be made more user-friendly, with clearer pathways and better integration with assistive technologies, it would greatly enhance the experience.

Primary Pain Point

Confusing navigation

User Quotes
With some improvements, these tools could be a great resource for people like me who are planning their retirement.

Navigating Confusing Government Portals

Impact: 3/5
Narrative

As I sat down to plan my retirement, I felt optimistic about using online tools to help me prepare. However, I quickly found myself frustrated by the confusing navigation across different government websites. Each application, whether for CPP, OAS, or GIS, seemed to have its own layout. I had to spend extra time figuring out where to find the information I needed.

Primary Pain Point

Confusing navigation on government websites

User Quotes
I wish these websites were easier to navigate. It shouldn't take this long to find what I'm looking for.

Smooth Transition to Provincial Healthcare

Impact: 5/5
Narrative

After navigating the federal retirement benefits, I was concerned about transitioning my healthcare coverage to the provincial services. To my surprise, the process was seamless. The provincial website offered clear guidance on how to maintain my healthcare benefits, and I was able to complete the necessary steps without any issues.

Primary Pain Point

Seamless transition to provincial healthcare services

User Quotes
It was such a relief to find clear instructions for transitioning my healthcare. The process was much smoother than I expected.

Improving Accessibility Features for Seniors

Impact: 4/5
Narrative

Due to my visual impairment, I rely heavily on assistive technologies to navigate online services. While the government websites offered some accessibility features, they were not robust enough for my needs. For instance, the high-contrast mode was difficult to find, and screen reader compatibility was inconsistent across different sites.

Primary Pain Point

Limited accessibility features for visually impaired users

User Quotes
I need these websites to offer better accessibility options. It's challenging to manage everything when features aren't consistent.

Streamlining Cross-Jurisdictional Retirement Processes

Impact: 3/5
Narrative

As I applied for different retirement benefits, I noticed that I often had to re-enter the same personal information multiple times across various federal and provincial services. This redundancy was time-consuming and felt unnecessary, especially since all services are under the government umbrella.

Primary Pain Point

Redundant information entry across services

User Quotes
Why do I need to enter my information again and again? It should be a more connected process.

Navigating the Maze of Provincial Healthcare

Impact: 4/5
Narrative

I was able to transition my healthcare coverage to the provincial plan, but it took much longer than I anticipated. The process was confusing because I had to re-enter the same information multiple times across different platforms. It was unclear which services were federally managed and which were provincial, leading to a lot of back-and-forth.

Primary Pain Point

Re-entering information and unclear jurisdictional responsibilities

User Quotes
It felt like I was going in circles, repeating the same step on different websites. I wish there was a clear way to know who handles what.

Empowered by Digital Literacy

Impact: 3/5
Narrative

Despite some navigation challenges, I was able to complete my CPP and OAS applications online without needing assistance. My prior experience with technology really paid off, and I felt accomplished being able to manage these tasks independently.

Primary Pain Point

None, this is a success story

User Quotes
Being tech-savvy helped me navigate the application process efficiently, even if the websites weren't the easiest to use.

Visual Accessibility in Government Services

Impact: 5/5
Narrative

As someone with visual impairment, I rely heavily on screen readers and high-contrast settings. Unfortunately, many government websites lacked these features, making it challenging for me to navigate through the information. Incorporating better accessibility features would significantly help users like me.

Primary Pain Point

Lack of visual accessibility features

User Quotes
It's frustrating when I can't access essential information because the website isn't compatible with my screen reader.

Streamlining Retirement Planning Tools

Impact: 3/5
Narrative

The retirement planning tools are a great idea, but the navigation is currently confusing, making it hard to find the right information quickly. Streamlining the interface would make it more user-friendly, especially for those who may not be as digitally literate.

Primary Pain Point

Confusing navigation in retirement planning tools

User Quotes
I think these tools could be really helpful if they were just a bit easier to navigate. Less clutter and more intuitive design would be a big improvement.

Navigating the Maze of Retirement Planning

Impact: 3/5
Narrative

As someone who's always been proactive with my finances, I was eager to use the Retirement Planning Tools to map out my retirement. However, the website's navigation was quite baffling. I spent more time than I anticipated just figuring out where everything was. I wish the layout was more intuitive, perhaps with a straightforward guide or a 'start here' button to lead me through the process.

Primary Pain Point

Confusing navigation on the Retirement Planning Tools website

User Quotes
I felt like I was on a scavenger hunt just to get simple planning advice!

Seamless CPP Application Experience

Impact: 4/5
Narrative

Applying for my Canada Pension Plan (CPP) benefits was remarkably smooth. Despite some navigation issues, the process was well-explained once I found the right page, and the application itself was straightforward. I appreciated being able to complete this step online without needing to visit an office in person.

Primary Pain Point

None; the application process was efficient once navigation issues were resolved

User Quotes
It's comforting to know that this crucial part of my retirement was so easy to handle online.

Unifying Federal and Provincial Systems for Healthcare

Impact: 5/5
Narrative

Transitioning to my provincial healthcare plan was overwhelming. The information on federal and provincial websites sometimes contradicted each other, making it unclear which benefits I was eligible for. Moreover, I had to re-enter the same information multiple times because the systems were not integrated.

Primary Pain Point

Inconsistent information and redundant data entry between federal and provincial healthcare services

User Quotes
Why can't these systems just talk to each other? It feels like I'm going in circles!

Enhancing Accessibility for Visually Impaired Users

Impact: 4/5
Narrative

With my visual impairment, navigating government websites can be daunting. Though I use screen readers and high-contrast settings, many sites don't fully support these tools. Improving accessibility features, like voice commands and better screen reader compatibility, would significantly enhance my experience.

Primary Pain Point

Limited accessibility features for visually impaired users on government websites

User Quotes
A more accessible interface would make my online interactions much more pleasant and less stressful.

Time Breakdown

Journey Steps
1

Retirement Planning Tools

30 min
Service Canada
Evaluate personal retirement goals, current financial status, and desired retirement age to plan the transition effectively.
2

CPP Application

30 min
Service Canada
Apply for CPP benefits which provide a monthly taxable benefit to replace part of your income upon retirement.
3

OAS Application

30 min
Service Canada
Initiate the application for OAS to receive a monthly payment available to seniors aged 65 and older.
4

GIS Application

30 min
Service Canada
Evaluate eligibility for additional supports such as the Guaranteed Income Supplement (GIS) for low-income seniors.
5

Provincial Healthcare Services

960 min
Various Provincial Health Ministries
Ensure continued healthcare coverage by transitioning to provincial healthcare plans where necessary and understanding available benefits.
Time by Service
1
Retirement Planning Tools
Service Canada
30 min
0 1 min
2
CPP Application
Service Canada
30 min
0 1 min
3
OAS Application
Service Canada
30 min
0 1 min
4
GIS Application
Service Canada
30 min
0 1 min
5
Provincial Healthcare Services
Various Provincial Health Ministries
960 min
0 1 min
Time by Department
120
Service Canada
minutes
960
Various Provincial Health Ministries
minutes
Complete Department Listing
Department Services Total Time
Service Canada 4 120 min
Various Provincial Health Ministries 1 960 min
Services by Department

Service Canada

  • Retirement Planning Tools
  • CPP Application
  • OAS Application
  • GIS Application

Various Provincial Health Ministries

  • Provincial Healthcare Services

Journey Progress

1

Retirement Planning Tools

Completed
Service Canada
30 minutes
2

CPP Application

Completed
Service Canada
30 minutes
3

OAS Application

Completed
Service Canada
30 minutes
4

GIS Application Optional

Completed
Service Canada
30 minutes
5

Provincial Healthcare Services

Completed
Various Provincial Health Ministries
960 minutes

Pain Points by Category

Time-consuming process

Severity 2/5 Time-consuming process

This service takes an average of 960 minutes to complete, which may cause frustration.

Recommendation: Streamline the process or break into smaller steps with clear progress indicators.

Persona Profile

Margaret Thompson

Margaret Thompson

Age
65+
Simulation Date
2025-06-03
Location
Unknown
Occupation
Unknown
Language Preference
en

Margaret Thompson is a 72-year-old retired teacher who lives in a suburban area. She has always been passionate about staying connected and informed through technology, which she mastered during her teaching years. Margaret is highly proficient in using smartphones, tablets, and computers, enabling her to access a wide range of digital services independently. Despite her high level of digital literacy, she faces challenges due to her visual impairment, which requires her to use assistive technologies like screen readers and high-contrast settings. Margaret is eager to maintain her independence and seeks efficient and accessible solutions for interacting with government services. Her primary language is English, and she often finds herself navigating through various government websites and applications to manage her retirement benefits, healthcare services, and other civic responsibilities.

Needs

  • visual_aid_compatibility Margaret requires all digital government services to be compatible with screen readers and other assistive technologies to accommodate her visual impairment.
  • accessibility_features She needs websites and applications to offer high-contrast modes, larger text options, and voice command functionalities to reduce strain on her vision.
  • simplified_navigation Margaret benefits from intuitive and streamlined navigation in online services to quickly locate and access information or complete tasks without unnecessary steps.
  • responsive_support She values prompt and knowledgeable customer support that can assist her with any issues or questions regarding online government services, preferably through chat or email.
  • privacy_and_security Margaret is vigilant about her online security and needs assurance that her personal information is protected, especially when handling sensitive data related to her health or financial matters.

Actions

Journey Improvement Actions

Improve coordination between different services to reduce total journey time.
Optimize journey steps based on user preferences and constraints.
Offer online alternatives when possible to expedite the process.

Plain Language Assistant

Privacy Notice: This AI assistance is intended only to help develop public-facing content. Do not include personal or sensitive information. This tool is not intended for internal communications.